From naming, brand strategy & brand creation - a unique brand for a turnkey interiors company based in West London. The result is very different for their sector, expressing the nature of a fresh and progressive interiors fit-out company. This was an enjoyable project, where the client allowed us to explore, while directing at the right times, we love the result.
Rareform Branding have created the interior design, point of sale and graphics for the newly launched ZOOM convenience stores throughout Dubai and in particular launching on the recently opened metro. We are proud to have had the store visited by his Highness Sheikh Mohammed bin Rashid Al Maktoum himself.
Rareform Branding re brand the new investment company based in England and Dubai. A fresh new look that will set them apart form the competition.
The re brand is simple, memorbale and bold and is a reflection of this new and exciting company.
... again with a new brand for the Nursing Times this time Rareform Branding have created a new brand for a historic publication.
The Nursing Times has been in circulation since 1905, successfully supporting the nursing profession and airing the changing issues it faces as the health industry progresses. Its brand and cover design has stayed pretty constant since 1984. But the day has come for change; Rareform Branding, working closely with Nursing Times Group Art Editor Judy Skidmore, were engaged by Emap Inform to move the brand into a new ara.
The reasons for change are many, and mostly on the pragmatic side of things. One of the main reasons was to increase the recognition and visibility across a range of communication channels, including the website and 'news stand' publication - the new masthead uses the full name of the publication, Nursing Times, as opposed to its initials NT, therefore improving the potential for attracting new customers (you dont need to be familiar with the publication anymore to get a full understanding of what the publication is about). Additionally, it was considered that the old version of the publication had become too informal, giving it a light 'coffee table' feel, but losing the weight it should have as an informative, authoritative and professional publication.
...do it again, with an award for credit card design for the Premium card for Ajman Bank, awarded for best design by Visa.
Over a 4 week period Rareform Branding created various card designs for Ajman Bank, with separate designs for gold, platinum, white, diamond, jewel, pearl and Visa Electron debit card.
