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Rarefrom created a progressive new brand for the launch of the new Islamic bank of the Ajman Emirate, part of the United Arab Emirates.
Following extensive research and strategy phases, the brand identity was developed based on the ‘Shariah way of being’ – 4 rings representing the self and responsibility to family and the wider community. The brand language is pure, warm and welcoming. Underpinned with the strapline ‘close to you’, the brand places the customer at the centre of the business.
– brand strategy & brand creation, interiors, print
Ajman Bank's objective was to launch a new and exciting Shariah compliant brand that would appeal to the values & senses of a growing non-national demographic as well as the traditional Arab market.
Rareform delivered an astute strategy. A fresh, unique brand identity that successfully promoted Ajman Bank as a warm, approachable and customer focused Islamic bank within the UAE - and to be regarded as the "Region's favourite financial service brand" - all within a tight scheduled deadline.
Azam Mirza
Section Head, Retail Banking, Ajman Bank