Rareform won the Mobily project against stiff competition from some of the world’s largest branding agencies.

The project was to brand a new telecom in the Middle East, predominantly targeting the youth market. The brand is simple, elegant and ultra-modern. Fresh, light colours to help give the brand a contemporary feel while the shapes within the mark are reflected within the store interiors. Mobily is now a market leader in the region and is seen as a benchmark for service and must-have brand appeal.

– Brand Strategy, brand creation, implementation, print, web, Interiors, packaging, wayfinding, campaigns, ideas