As a rewards programme developed by Etisalat, "More" had to work as a brand extension, having a degree of its own identity without causing any confusion or harm to the parent brand.

Rareform developed a series of engaging graphic patterns that sufficiently differentiated the product from Etisalat's core service whilst retaining an obvious brand connection.

- Brand Strategy, brand creation, implementation, print, web, packaging, campaigns, retail spaces, ideas