The Keys comprises of three exclusive property developments in the luxury resort of Quinta do Lago, Portugal. From the extraordinary modern architecture to the exquisite landscaping and manicured golf courses, everything about The Keys speaks of glamour and sophistication.
Rareform helped develop the names of each development and an overarching identity in the form of a traditional seal of quality. Each investor communication is richly packaged with seductive CGI imagery, carefully crafted copy, and then hand-finished with the highest production values. The website is equally sumptuous, with elegant navigation and striking imagery in keeping with such a prestigious development.
– Brand Strategy, brand creation, implementation, print, web, direct mail, e-DM, campaigns
The market for The Keys development is affluent, select and discerning. Rareform delivered a unique brand and visual language that consistently communicates through multiple channels the glamour, quality and exclusivity that the market desires.
Scarlett Roitman
Marketing Director, E3 Property