Great brands can be created but the hard work can come to nothing if they are not launched correctly or neglected post launch. At Rareform we’re keen to not only to create the brand but also to ensure that it has the best possible introduction to the market and is promoted with consistent flair in the future.

Pre-launch teaser campaigns create intrigue, generate excitement and build anticipation. A good teaser campaign will make the actual brand launch act as a ‘eureka’ moment, when all is revealed and the big idea is proclaimed. Post launch campaigns need to deliver on brand expectations and further embed the big idea in the consumer consciousness. At the same time it is imperative that they maintain interest and generate new excitement.