Rareform create many ideas, both visual and verbal, during the brand creation phase of each project. Many of these ideas are strong, surprising, challenging and valid to the brand strategy, but only the few make it through to being part of the final brand.

We like to keep in touch with these ideas, and others generated outside the realms of specific projects, as they can be a source of inspiration and they help show a greater breadth of the work we produce during the early creative stages of a project.