Environments can be the most physical expression of a brand, affecting opinions, emotions and purchase decisions. Within retail spaces customers experience your brand through product display, point of sale and payment, promotions, communications, spatial planning and staff interaction. Equally, physical detailing such as quality of materials, colour, lighting and ambience influence customer behaviour and need to be brand-aligned to form a cohesive, immersive experience.

Head office and workspace interiors can also strongly influence staff behaviour and wellbeing. Are they proud to work for the brand, do they live the brand and do they ultimately affect the customer experience?

Rareform specialises in retail, office interiors and the branded environment together with hospitality, exhibition and product design.